The strategic objectives of the Śnieżka Group are focused on selected European and non-European markets, while maintaining the leading position on the markets of Central and Eastern Europe, with the dominant role on the Polish market.
The Group intends to achieve this objective by focusing on the development in specific countries and on strengthening its position in the segment of decorative paints on three strategic markets: Polish, Hungarian and Ukrainian. For the Group, the assessment of the above mentioned markets as prospective is the basis for the development a long-term presence strategy for those regions.
Group assumes that those goals will be realized while taking into account the following assumptions:
- implementation of the new management model of the Group based on the competence centres (operating in FFiL Śnieżka SA and Śnieżka ToC);
- maintaining the image of an attractive and reliable partner for both suppliers and customers of the Group, competing through innovation and flexibility defined, inter alia, as development of R&D, building quality advantage and high embrace to changes;
- developing multi-channel sales, taking into account the focus on in-depth segmentation of customers and creating a competitive value offer for them;
- competing through competence: promoting employee growth and building the high value of human capital.
The Group intends to increase its potential by focusing on selected markets and further development of the brand offer: Magnat, Śnieżka, Poli-Farbe, Vidaron, Rafil and Foveo-Tech.
Within the framework of its development strategy, the Group is interested in organic growth but also growth through equity investments.