Markets and strategic directions
The Śnieżka Group actively operates in Poland and on several foreign markets.
The strategic objectives of the Śnieżka Group are focused on selected European and non-European markets, while maintaining the leading position on the markets of Central and Eastern Europe, with the dominant role on the Polish market. The Group intends to achieve this objective by focusing on the development in specific countries and on strengthening its position in the segment of decorative paints on the strategic markets: Polish and Hungarian. For the Group, the assessment of the above mentioned markets as prospective is the basis for the development a long-term presence strategy in those regions.