In 2024, the Śnieżka Group achieved sales revenues of PLN 798.4 million, representing an 6.9% decrease compared to the previous year. The Group’s results were negatively impacted by declining sales in the Hungarian and Ukrainian markets, as well as by an unstable geopolitical environment. Despite the challenging economic climate, the Group increased its market share in both Poland and Ukraine in 2024. The consolidated performance was positively influenced by a consumer trend toward purchasing higher-quality products, observed mainly in the Polish market.

while maintaining the leading position on the markets of Central and Eastern Europe, with the dominant role on the Polish market.

The Group intends to achieve this objective by focusing on the development in specific countries and on strengthening its position in the segment of decorative paints on three strategic markets: Polish, Hungarian and Ukrainian. For the Group, the assessment of the above mentioned markets as prospective is the basis for the development a long-term presence strategy for those regions.

More than a dozen thousand customers and business partners, as well as several hundred employees, already fully use modern IT solutions that were implemented as part of the digital transformation conducted in Śnieżka between 2018 and 2021. The project, called by the company “Change IT”, kept a number of business processes up-to-date in all areas of Śnieżka’s operations. Over a hundred staff in the organization and many external consultants were involved in its implementation.