1,1 billion PLN
in consolidated net revenue
Markets and strategic directions
The Śnieżka Group actively operates in Poland and on several foreign markets.
Alongside the publication of its 2023 annual report, the Śnieżka Group has presented its strategic goals for 2028, which include:
18%
EBITDA margin target
>20%
market share increase in key markets – Poland, Hungary and Ukraine
Additionally, the Group aims to further strengthen the recognition of its core brands – Śnieżka, Magnat, Poli-Farbe and Vidaron. The ambition is for these brands to be among the top three most recognized by consumers in brand awareness surveys conducted across the Group’s main markets.
FFiL Śnieżka also plans to systematically improve its ESG indicators, which are evaluated by EcoVadis. The Group will continue to focus on fostering an engaging work environment, tracking progress through employee eNPS surveys, with the goal of achieving a positive score that reflects team satisfaction and engagement.
The strategic objectives of the Śnieżka Group are focused on selected European and non-European markets, while maintaining the leading position on the markets of Central and Eastern Europe, with the dominant role on the Polish market. The Group intends to achieve this objective by focusing on the development in specific countries and on strengthening its position in the segment of decorative paints on the strategic markets: Polish and Hungarian. For the Group, the assessment of the above mentioned markets as prospective is the basis for the development a long-term presence strategy in those regions.