Correct. As pioneers in Poland, we have launched an innovative feature which allows us to evaluate the brick-and-mortar store of our trading partner as regards the display of the range of products. Everything is carried out smoothly during the visit of Śnieżka’s representative.
All the sales reps need is a mobile device on which they determine, for example, the equipment of the store with our products or their placement on the shelves. Consequently, the system issues an assessment, which will be essential later to settle, inter alia, our partners in Śnieżka’s loyalty programs. This transparently spurs our partners to better present our brand, care for a better customer experience and, eventually, increase sales.
Another improvement is the process of servicing customers placing orders in B2C e-commerce, which is currently fully automated. Beginning from the automatic registration of customer data, through loading the order into the system, transferring it for fulfilment by automatic establishment of an outbound delivery, to the generation of invoices that are sent to the customer in an electronic version.