Prior to commencing the digital transformation project, we conducted research that clearly confirmed that customers in individual groups differ significantly from each other. For example, customers who use our products, i.e. consumers and contractors, expect full, plain-language information about the product. On the contrary, B2B customers, i.e. wholesalers or stores, primarily look for sheets with detailed technical data to be downloaded directly from the website.
Thus, when rebuilding the website, we aimed at ensuring that each user, after logging in, could take advantage of the best UX (user experience) solutions for them. Even if they decide later to buy a given product elsewhere.